Guiding ideas from concept to delivery through creativity, insight and collaboration, specialising in content that balances editorial integrity with commercial impact.

I joined The Economist to build an independent editorial film unit for this global news brand. We pioneered a new model — establishing a commercially and creatively successful high-end sponsored films business for a newspaper, all while maintaining the editorial values at the heart of the brand.

I then moved into the commercial team as Creative Content Lead, developing distinctive branded content that connects with intelligent, curious audiences, while staying true to brand values. Drawing on a background in unscripted TV development and science, and my love of current affairs, I specialise in discovering and shaping original stories across technology, sustainability, innovation and global trends, creating content that resonates across diverse international audiences.

At The Economist, I have led campaigns for clients including Infosys, Mishcon de Reya, Huawei, the Norman Foster Institute, COP28 and Bank of America. Each project required innovative solutions that balanced editorial quality with client objectives, from concept through to multi-platform execution.

Alongside my creative and development roles, I’ve executive produced editorial and branded films, overseen editing across multiple projects, and contributed editorially as a journalist to The Economist newspaper. My TV career includes years as a development specialist across genres, formats and channels — from presenter-led live events and specialist factual series to factual entertainment, social experiments and access-based documentaries. As an experienced Head of Development, I have led teams to originate and pitch ambitious formats with a focus on originality, collaboration and creative excellence.

Whether shaping content partnerships, developing branded films or finding fresh ways into complex ideas, I bring rigour, imagination and a collaborative approach. And I used to be a scientist — which still underpins my work, where curiosity and precision remain central.

Skills

• Content partnerships and integrated programme creation

• Sponsored editorial proposals and strategy

• Branded content ideation, production and leadership

• Unscripted TV development

• Multi-platform storytelling across digital, film, audio and live formats

• Leading and mentoring creative and production teams

• Pitching and presenting to senior client stakeholders

• Building strong relationships with external creative, craft and production partners

• Balancing editorial integrity with commercial objectives