Sponsored Editorial Films

Editorial Integrity in Partnership:
Creating sponsored films that uphold journalistic standards while meeting client goals.

Never compromising on editorial integrity, maintaining quality and keeping to the core values and tone of a publisher is key to engaging audiences.

I specialise in finding stories that enhance journalism, engage the intended audience and align naturally with sponsor objectives — fostering partnerships which are both creative and commercially effective.

By carefully analysing commercial briefs and identifying, or creating, original journalism, I bring compelling stories to life. Leading creative teams to execute these series, I ensure both editorial excellence and strategic alignment at every stage from concept to delivery.

Collaboration is central to my approach, working closely with journalists and producers, editors, writers, and senior leaders to deliver high-quality content at scale, while mentoring development teams to maintain creativity, rigour, and consistency across projects.