Branded Content

Multi-Platform Integrated Branded Storytelling:
Developing award-winning content across film, audio, digital, social and interactive formats.

I develop integrated editorial campaigns that connect brands with audiences across print, digital, audio, film, live events and research.

As Commercial Editor at The Telegraph, I lead projects from insight and ideation through to commissioning, production and delivery, creating content that balances editorial quality with commercial objectives. Recent work includes launching Questions & Ancestors, a hosted podcast series selected as a Radio Times Podcast Pick of the Week, alongside print and digital campaigns, expert panel events and research-led editorial projects.

Previously, as Creative Content Lead at The Economist, I developed award-winning branded content across films, podcasts, interactive experiences and long-form editorial, leading creative responses to briefs and shaping campaigns from concept to execution. My work consistently exceeded performance targets while maintaining the editorial standards expected of two of the world's most respected news brands.

The projects below showcase campaigns I've conceived, developed and delivered in close partnership with clients, editors, designers, producers and filmmakers. Whether creating a brand film, editorial series, podcast or multimedia experience, my focus is always the same: finding the strongest story and telling it brilliantly across every platform.